Duolingo <> LinkedIn partnership
An effort to increase Duolingo Score credibilty.
Sole product designer · 2023–2026
Work snapshots
Smaller launches, prototypes, and explorations.
Make Score more meaningful with Can-Do statements
Connect Score with real-life skills
Prototyping Score Rewards mechanics with AI tool
In-app Ads for Duolingo English Test
Show DET MAds to Duolingo learners to increase brand awareness. +21k DAUs
Pathway from Duolingo to DET
Drive high intend Duolingo English learner to Duolingo English Test.
DET onboarding
Most new DET users sign up on mobile, so a streamlined onboarding experience helps more users complete registration.
Purchase experience
Practice hub
Making the test accssible
Adding tab to navigate feature to the testing experience
BMW monetization strategy
A subscription-based car purchasing experience to drive recurring revenue and customer acquisition.